ARTICLE FROM NOVEMBER eNEWSLETTER

Dynamic Websites---Holiday Email Campaigns

Greetings,

As the holiday season gets underway, the internet is expected to boom in sales. As reported by BizRate,e-commerce sales for Q4 2002 will increase 35 percent over Q4 2001 to reach $16.9 billion. When asked about this increase in spending BizRate replied,

"Many people are simply more comfortable shopping online. Citing reasons from improved customer experiences to greater faith in credit card transaction security, many consumers believe online shopping is convenient, safe, and wallet friendly."

With the Holiday shopping season email marketers must seize on this increased comfort. As stated by Jupiter Corporation,

"As we've proven in the past, email used as part of an integrated approach is one of the most effective and efficient push-marketing tools"

I AM Presentations continues to urge clients to take advantage of the email marketing possibilities. Teaming up with us for an email campaign can benefit one's company and website tremendously by using specifically designed strategies that best suit a company's needs. Let us help you implement and research the necessary steps and requirements for a successful email campaign with you. To find out more about I AM Presentations email campaign options write to us at info@iampresentations.com

DYNAMIC DELIVERY--CONTENT DRIVEN SITES

Ever wonder what that those last few letters at the end of a web address mean (i.e. .shtml, .asp, .cfm, etc.)? Many do not know the definitions of active servers, database integration, dynamic delivery, ColdFusion... the list goes on. We'd like to explain a bit of that and offer you some services that may meet your needs.

A dynamic web site is a server side setup that allows updating of one's web site in an efficent and productive manner. It minimizes time with changes, and in some instances, a Content Mangament System can be implemented to allow a company to contribute content, make changes to pages, add pictures and files without knowing HTML or web design applications.

The up-to-date features and the ability to engage, listen, and remember a visitor, are what make dynamic sites extremely beneficial to many companies in various fields. Charting the stock market or being able to provide graphs of one's personal account at the touch of a button can enhance a web site a great deal. Furthermore, the
online integration with a company database can be pivotal to a company's growth in the future. As GE's CEO Jack Welch said, "if you're not moving your business online, you may not have one left."

As technology evolves and the internet grows in several directions, the central hub for businesses will be their website. The interactive elements and administrative business components that one can utilize are endless. If you would like to discuss dynamic websites and moving your business' central hub to the internet, please contact us at info@iampresentations.com

Thanks again, and until next time, take care.

Cheers,
I AM Presentations

"your eye towards the future"