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ARTICLE
FROM JANUARY eNEWSLETTER
New Year
with New Opportunities!
Happy New Year!
Beginning a New Year with a bang, I AM Presentations is
proud to
announce the launch of two new websites and one full featured
digital video production. In addition, I AM Presentations
unveils
new cost effictive services and advice for 2003 online marketing.
LAUNCH: burntmtn.com
A start-up tele binding design company, Burnt Mountain Designs
employed I AM Presentations to build an interactive web site
utilizing dynamic delivery, Flash video, and Flash presentations.
Check them out at http://www.burntmtn.com
LAUNCH: ADHDParentTrainer.com
A seminar/workshop offering training to parents of children
with
ADHD. The site offers free information, quizes, and valuable
resources from the CHADD organization. You can check them
out at
http://www.adhdparenttrainer.com
WRAPPED: New England Senior Insurance Group
NESIG approached I AM Presentations to shoot, edit, and
master an
educational video on long term care insurance, Medicare,
and
Medicaid. For more information on how to attain a copy of
the video
go to http://www.nesig.com
WELCOME: Vantage Press
I AM Presentations is pleased to announce that Vantage Press
has
requested I AM Presentations to design and develop their
new web
site. Vantage Press turns 30 years old this year and is one
of the
more well respected printers in the Burlington area. Look
for their
site in the coming months...
FREE SITE ANALYSIS
Due to the invention of yet another web browser, sites may
not load
correctly or at all on Apple's new FREE Safari web browser.
Intended to compete against Internet Explorer and Netscape
Navigator, Apple has unleashed Safari, which by years end
is
expected to be on millions of internet users' computers.
A re-
examination of existing sites should be done to test its
usability
with this new browser. Therefore, I AM Presentations is now
offering a FREE site analysis. To any existing site, we can
review
its functionality, usability, design, development potential
and
drawbacks, and provide a brief suggestion on improvements.
To
request this service please contact us at iam@iampresentations.com
EMAIL CAMPAIGNS' BRIGHT AND NOT SO BRIGHT FUTURE IN 2003
The year 2003 is expected to be the year of SPAM. What does
that
mean? Potentially, more improvements on blocking SPAM, the
need to
improve email campaigns, and essentially direct market opt-in
features for email. As Bryan Eisenberg of Jupiter Reseach
explains, "The Internet is a participatory medium. That
means a prospect is a
volunteer. She chooses how to interact with the medium. Her
participation is a function of her intent, the strength of
your
brand, and the measure of how well your Web site's persuasive
architecture can participate in a dialogue with her. Clearly
understanding the dynamic nature of the medium is critical
for
maximizing the return on investment (ROI) of an interactive
campaign."
Email campaigns are resourceful in the ability to track
success
rate. Therefore, campaigns require professional attention
and
development. An email list is just that, a list. Without
the
propper tools and deployment, a campaign will fail and a
company
will be left with that same list. For more information on
email
campaigns contact iam@iampresentations.com
NOW OFFERING WEBMASTERS FOR $15 A HOUR
I AM Presentations is now offering a new service called
the
Webmaster Program. It basically allows small to mid size
companies
the ability to contract out web services on a weekly retainer
setup. It does require a 12 month commitment, but a company
can
decide its weekly need for a webmaster and receive many services.
Such a program can provide the following:
--Creation of interactive audio/visual presentations for
the web
(what is known as Flash)
--Creating and maintaining a dynamic web site utilizing
server
languages (this alleviates the need to hand make changes)
--The option to utilize an online marketer/researcher with
bi-
monthly analysis of visitors to the site and how to attract
new ones
and satisfy current visitors' demands
--Implementation of video and audio services (actual video
shooting
is separate)
--Creation and maintenance of an eNewsletter on a weekly,
bi-weekly,
or monthly basis
--Orchestration of email campaigns (the most inexpensive
direct mail
system with the greatest ROI)
--You would receive daily statistics on the site's usage,
--Weekly meetings and direct contact by phone and email
--Daily updates to the site's content
For more information on this revolutionary service, and
to see if it
could work for you, contact us at iam@iampresentations.com
That's it for now. Enjoy the slopes and winter wonderland!
Sincerely,
I AM Presentations
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