ARTICLE FROM APRIL eNEWSLETTER

All Strings Attached --- Cross media advertising | Email or eNewsletters?

Spring Greetings,

In the event that some of you didn't hear, I AM Presentations was recently featured by the State of Vermont's Economic Department as a one-stop shop for interactive services. You can still view the article here at http://www.thinkvermont.com.

A couple of interesting topics to tackle in this issue---Email vs. eNewsletters and Cross Media Advertising. These two subjects are extremely important during this down turn in the economy as these both enable companies to cut costs and increase efficiency with minimal risk.

EMAIL vs. eNEWSLETTERS, WHICH ONE WINS YOUR VOTE?

Many the times business managers often wonder what route to take...email campaigning or eNewsletters? When faced with this Internet Marketing question, we undoubtedly say "both". The important thing to remember here is the difference between the uses of both.

--eNewsletters should mainly provide information and drive traffic back to your site for resources

--emails are quick attention getters and can focus specifically on products or services offered, with the intention of a sale soon

Creating a sales/promotions eFlyer list and an informational eNewsletter list will produce a variety of results. First, I'm positive you will notice that many of the members on one list are on the other. Second, the sales eNewsletter will require more craft in attention but may not receive equal attention from the recipient.
Therefore, email campaigns require several phases of different styled emails about the same service/product. The reason being is many people will discard 3 or 4 of the emails before reading them. However, it is important to not just send the same email flyer ten times, as customers will likely become very agitated and may opt out
of any listing you have. The best results are usually a 5 flyer campaign, adjusted over a particular span of days depending on the product or service.

The eNewsletter generates a different result, one with a much more dedicated, researched customer base. These are the people that will take the time to study what they are interested in about your product/service. Information is vital for their confidence to buy. Likewise, information about your company conveyed through some sort of news or educational eNewsletter to keep them up-to-date will
increase their confidence in doing business with you. The difficulty with an eNewsletter is knowing just how much information to reveal without overloading your customer.

For more information regarding email campaigns and eNewsletters please contact us at iam@iampresentations.com.

CROSS MEDIA ADVERTISING---ALL STRINGS ATTACHED

Television, radio, newspapers, internet... Where do these avenues of communication end? They don't! They are forever weaving an intricately designed web within and amongst each other. This is the reason why it is absolutely necessary for businesses to coordinate their marketing and advertising efforts with precision. By leveraging your marketing interests towards your web presence
through each and every avenue your company currently is traveling, you combine your advertising clout and brand image.

Think of it similarly to an OIL STICKER. After you get your oil changed they place a nice, neat little sticker in the upper corner of your windshield. They accomplish quite a bit of branding with this small tactic. They provide you with valuable information (when your due for your next oil change), make you aware of the products you rely on (the brand of oil), and they sell themselves as the informer/educator and provider (most stickers have the service station address and contact info). Tactics like this can't be ignored with the different Medias. Every printing should include your web address, likewise with TV or radio ads. It's no different for you website either. The site should play into those who found you by TV, radio, print etc... Working the various Medias together insures a collective image that delivers a strong connected voice.
It is a strong collected voice that will ring through the clang of mediocrity now on the web.

For more information regarding cross media advertising please contact us at iam@iampresentations.com.

WELCOME: RAVE LIMOUSINE SERVICES

We are happy to announce that Rave Limousine Services out of St. Albans, Vermont has requested I AM Presentations to design and develop a website for their executive and leisure transportation company. Rave Limo currently offers a wide variety of custom configured interior limousines, including a stretched SUV Excursion that seats up to 15 people with 5 flat screen TVs. We are glad to be working with Rave Limo Services. Look for their site in the coming weeks...

Hope you have a wonderful and joyous Spring.

Have A Great Month,
I AM Presentations